Checked 28 Oct 2026 on Trustpilot Business’s own pages (sources below). Trustpilot prices are from its UK pricing page, in pounds; other regions differ. Earful prices are in pounds. List prices may have changed since. All comparisons
side by side
| Earful | Trustpilot Business | |
|---|---|---|
| What it’s for | One inbox for reviews you get across 15 sites, with replies and alerts | Collecting and showing reviews on Trustpilot |
| Price | £34 a location a month on Plus, £29 billed yearly; £27 each from 10 locations | UK: Starter from £119 a month, Plus from £289, Premium by quote; per domain, billed annually, 12-month commitment |
| Free | Free plan for 1 location, and a live demo with no sign-up | Free plan: 50 invitations a month, 1 user |
| Review sites | 15: Google, Tripadvisor, Trustpilot, Booking.com, Yelp, Deliveroo, Just Eat, Uber Eats, OpenTable, DoorDash, Grubhub, App Store, Google Play, Feefo, REVIEWS.io | Trustpilot; product and location reviews are add-ons |
| Replies | AI drafts (10 a month on Free, unlimited on Plus). Posts straight to the App Store and Google Play on Plus; on Google, Tripadvisor, Trustpilot, Booking.com and Yelp the free Companion browser extension fills your reply in for you to submit | Reply on every plan; AI-assisted replies on Enterprise |
| Review requests | Email: 25 a month on Free, 1,000 a location a month on Plus. Texts are coming, charged at cost | Email invitations: 50, 100, 300 or 1,000 a month by plan, unlimited on Enterprise |
| API | REST API and MCP server on every plan | An add-on on Premium and Enterprise |
| Terms | Monthly or yearly, cancel any time | “All contracts are a 12-month commitment” |
where Trustpilot Business is stronger
- Your reviews live on a public Trustpilot profile that shoppers already know.
- TrustBox widgets and Google seller ratings.
- Integrations for e-commerce, marketing and support tools.
- A free plan for collecting reviews.
where Earful fits
- You get reviews on Google, Tripadvisor and delivery apps as well as Trustpilot, and want them in one place.
- Monthly billing and no 12-month contract.
- The API on every plan.
moving across
- Look around the live demo, then start on Earful’s free plan with one location.
- Add its review pages, or find it by name. Where Earful asks, add the free Earful Companion to your browser.
- Check the reviews match what you see today, then set up alerts and your reply tone.
- Once you’re happy, cancel the old tool from its own settings.
sources
- uk.business.trustpilot.com/pricing
- business.trustpilot.com/pricing
- business.trustpilot.com/features/respond-to-reviews
- business.trustpilot.com/features/review-invitations
- developers.trustpilot.com
Trustpilot Business is a trademark of its owner. Earful is made by Onibaku and isn’t affiliated with or endorsed by Trustpilot Business. Spot something out of date? Email admin@onibaku.co.uk and we’ll correct it.