Checked 28 Oct 2026 on ReviewTrackers’s own pages (sources below). Earful prices are in pounds. List prices may have changed since. All comparisons
side by side
| Earful | ReviewTrackers | |
|---|---|---|
| Price | £34 a location a month on Plus, £29 billed yearly; £27 each from 10 locations | Per location, paid annually; the amount isn’t shown. “Book time to get custom pricing” |
| Plans | Free and Plus, with Local as the one add-on | Data Only, Starter and Essential; competitor insights and experience analysis on Essential |
| Free or trial | Free plan for 1 location, and a live demo with no sign-up | None stated; a demo |
| Review sites | 15: Google, Tripadvisor, Trustpilot, Booking.com, Yelp, Deliveroo, Just Eat, Uber Eats, OpenTable, DoorDash, Grubhub, App Store, Google Play, Feefo, REVIEWS.io | “100+ sources”; an App Store package add-on for Google Play and the App Store |
| Replies | AI drafts (10 a month on Free, unlimited on Plus). Posts straight to the App Store and Google Play on Plus; on Google, Tripadvisor, Trustpilot, Booking.com and Yelp the free Companion browser extension fills your reply in for you to submit | Review responding, AI-generated responses and Smart Response templates |
| Review requests | Email: 25 a month on Free, 1,000 a location a month on Plus. Texts are coming, charged at cost | “review and feedback requests” on Starter; channels and volumes not stated on the plans page |
| Rankings | Google Maps rank grids: 49 points a month on Free, 150 a location on Plus, 2,500 with the Local add-on (£24 a location a month) | Local search rank, as an add-on |
| API | REST API and MCP server on every plan | “leverage our API”; no public docs found |
| Users | One on Free, no limit on Plus | Unlimited users on Starter |
where ReviewTrackers is stronger
- Built for larger brands: experience analysis, competitor insights, white label and managed services.
- 100+ review sources, plus app-store and employer-brand packages.
- Listings management as an add-on.
- Offices in the US, Australia, New Zealand and Singapore.
where Earful fits
- A price you can see, and monthly billing.
- A free plan to start with one location.
- An API with public docs on every plan.
moving across
- Look around the live demo, then start on Earful’s free plan with one location.
- Add its review pages, or find it by name. Where Earful asks, add the free Earful Companion to your browser.
- Check the reviews match what you see today, then set up alerts and your reply tone.
- Once you’re happy, cancel the old tool from its own settings.
sources
- reviewtrackers.com/plans
- reviewtrackers.com/reputation-management-software
- reviewtrackers.com/local-seo-software
ReviewTrackers is a trademark of its owner. Earful is made by Onibaku and isn’t affiliated with or endorsed by ReviewTrackers. Spot something out of date? Email admin@onibaku.co.uk and we’ll correct it.