Checked 28 Oct 2026 on Local Falcon’s own pages (sources below). Local Falcon prices are in US dollars, as its page shows them. Earful prices are in pounds. List prices may have changed since. All comparisons
side by side
| Earful | Local Falcon | |
|---|---|---|
| Price | Local add-on: £24 a location a month (£20 billed yearly), on top of Plus at £34 | Starter $24.99 a month for 7,500 credits, up to Premium $199.99; pay as you go $0.05 a credit |
| What a point costs | 2,500 points a location a month with Local, 150 on Plus alone, 49 on Free | 1 credit a map point: a 7×7 scan is 49 credits |
| Free | Free plan for 1 location, and a live demo with no sign-up | 100 free credits, no card |
| Grids | 3×3 to 13×13, scheduled rescans and history | 3×3 to 21×21, radius up to 100 miles, scheduled scans |
| Search engines | Google Maps | Google Maps, Apple Maps and AI search (ChatGPT, Gemini, AI Overviews and more) |
| Reviews | 15: Google, Tripadvisor, Trustpilot, Booking.com, Yelp, Deliveroo, Just Eat, Uber Eats, OpenTable, DoorDash, Grubhub, App Store, Google Play, Feefo, REVIEWS.io | Reads Google Business Profile reviews for its scores; Falcon Agent can reply on Google |
| API | REST API and MCP server on every plan | REST API; on-demand API $199 a month plus $0.0032 a call |
where Local Falcon is stronger
- Bigger grids, Apple Maps and AI search visibility.
- Credits shared across locations and keywords, with no limit on either.
- White-label reports, Looker Studio and an MCP server.
- Used by “over 100,000 agencies, enterprise organizations, and multi-location businesses”, in its words.
where Earful fits
- You want reviews and rankings for the same location in one place.
- A weekly 7×7 scan for about 12 keywords is enough.
- You don’t want to buy credits.
moving across
- Look around the live demo, then start on Earful’s free plan with one location.
- Add its review pages, or find it by name. Where Earful asks, add the free Earful Companion to your browser.
- Check the reviews match what you see today, then set up alerts and your reply tone.
- Once you’re happy, cancel the old tool from its own settings.
sources
- localfalcon.com/pricing
- localfalcon.com/local-search-api
- localfalcon.com/features/local-rank-tracking
- localfalcon.com/features/falcon-agent
- localfalcon.com/llms.txt
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