Checked 28 Oct 2026 on Grade.us’s own pages (sources below). Grade.us prices are in US dollars, as its page shows them. Earful prices are in pounds. List prices may have changed since. All comparisons
side by side
| Earful | Grade.us | |
|---|---|---|
| Price | £34 a location a month on Plus, £29 billed yearly; £27 each from 10 locations | Small Business, 1 location: $99 a month billed annually, $124 monthly. 2–10 locations: $60 or $75 each. Agency: request a quote |
| Free or trial | Free plan for 1 location, and a live demo with no sign-up | 14-day trial with 3 seats, no card; texts, API and white label need sales to switch on |
| Review sites | 15: Google, Tripadvisor, Trustpilot, Booking.com, Yelp, Deliveroo, Just Eat, Uber Eats, OpenTable, DoorDash, Grubhub, App Store, Google Play, Feefo, REVIEWS.io | “Google, Facebook, and 100+ other industry specific sites” |
| Replies | AI drafts (10 a month on Free, unlimited on Plus). Posts straight to the App Store and Google Play on Plus; on Google, Tripadvisor, Trustpilot, Booking.com and Yelp the free Companion browser extension fills your reply in for you to submit | “Respond to your google and facebook reviews right from the dashboard” |
| Review requests | Email: 25 a month on Free, 1,000 a location a month on Plus. Texts are coming, charged at cost | Email drip campaigns, SMS from a local number (billed extra), QR codes, kiosk mode |
| Rankings | Google Maps rank grids: 49 points a month on Free, 150 a location on Plus, 2,500 with the Local add-on (£24 a location a month) | Not offered |
| API | REST API and MCP server on every plan | API v4 with public docs; switched on through sales during the trial |
| Terms | Monthly or yearly, cancel any time | Monthly or annual; no refunds |
where Grade.us is stronger
- Agency tools: white label to your own domain, sub-users, SSO and a white-label API.
- SMS requests from a local number, with images.
- More review sites.
- Review streams for websites and a WordPress plugin.
where Earful fits
- A single business that wants its reviews in one inbox for £34 a month, or free.
- AI-drafted replies in your own voice.
- App Store and Google Play reviews and map rank grids alongside.
moving across
- Look around the live demo, then start on Earful’s free plan with one location.
- Add its review pages, or find it by name. Where Earful asks, add the free Earful Companion to your browser.
- Check the reviews match what you see today, then set up alerts and your reply tone.
- Once you’re happy, cancel the old tool from its own settings.
sources
Grade.us is a trademark of its owner. Earful is made by Onibaku and isn’t affiliated with or endorsed by Grade.us. Spot something out of date? Email admin@onibaku.co.uk and we’ll correct it.