Checked 28 Oct 2026 on BrightLocal’s own pages (sources below). BrightLocal prices are in US dollars, as its page shows them. Earful prices are in pounds. List prices may have changed since. All comparisons
side by side
| Earful | BrightLocal | |
|---|---|---|
| Price | £34 a location a month on Plus, £29 billed yearly; £27 each from 10 locations | Reviews need Grow: $65 a month for 1 location monthly, or $584 a year. Track ($41) and Manage ($54) don’t include reviews |
| Free or trial | Free plan for 1 location, and a live demo with no sign-up | 14-day trial, no card |
| Review sites | 15: Google, Tripadvisor, Trustpilot, Booking.com, Yelp, Deliveroo, Just Eat, Uber Eats, OpenTable, DoorDash, Grubhub, App Store, Google Play, Feefo, REVIEWS.io | “mentions across 80+ sites” |
| Replies | AI drafts (10 a month on Free, unlimited on Plus). Posts straight to the App Store and Google Play on Plus; on Google, Tripadvisor, Trustpilot, Booking.com and Yelp the free Companion browser extension fills your reply in for you to submit | “Reply to Google and Facebook reviews on the platform”, with AI assistance |
| Review requests | Email: 25 a month on Free, 1,000 a location a month on Plus. Texts are coming, charged at cost | Branded emails, SMS or QR codes; volumes not stated |
| Rankings | Google Maps rank grids: 49 points a month on Free, 150 a location on Plus, 2,500 with the Local add-on (£24 a location a month) | Local Rank Tracker (up to 100 keywords a location) and a Local Search Grid on every plan |
| Other modules | Alerts, sentiment, app rating trends | Citations, listings sync, Google post scheduling, audits, AI visibility tracking, white label |
| API | REST API and MCP server on every plan | API solutions at a custom price; MCP server needs Grow |
where BrightLocal is stronger
- A full local SEO kit: rank tracking, citations, listings sync and audits.
- White label on every plan.
- 15+ years and “15,000+ platform customers”, in its words.
- More review sites.
where Earful fits
- Reviews are what you need: £34 a month against $65 for BrightLocal’s review plan.
- App Store, Google Play, Trustpilot and the delivery apps in the same inbox.
- An API and MCP server on every plan, not by quote.
moving across
- Look around the live demo, then start on Earful’s free plan with one location.
- Add its review pages, or find it by name. Where Earful asks, add the free Earful Companion to your browser.
- Check the reviews match what you see today, then set up alerts and your reply tone.
- Once you’re happy, cancel the old tool from its own settings.
sources
BrightLocal is a trademark of its owner. Earful is made by Onibaku and isn’t affiliated with or endorsed by BrightLocal. Spot something out of date? Email admin@onibaku.co.uk and we’ll correct it.